Phase 03: Search

By SearchFundMarket Editorial Team

Published April 22, 2025

ETA in Latin America: A Continental Overview

13 min read

Latin America is rapidly emerging as one of the world’s most compelling frontiers for Entrepreneurship Through Acquisition. With a combined population exceeding 650 million people, a regional GDP surpassing $6 trillion, and millions of family businesses approaching a generational succession wave, the continent offers a rare combination of scale, demographic tailwinds, and relatively low competition from institutional buyers. From the industrial powerhouses of Brazil and Mexico to the dynamic mid-sized economies of Colombia, Chile, Argentina, and Peru, Latin America presents diverse markets with distinct legal frameworks, cultural norms, and financing landscapes, all united by a growing appetite for the search fund model.

Why Latin America matters for ETA

Several structural factors make Latin America uniquely attractive for search fund entrepreneurs seeking outsized returns in less competitive environments.

  • Massive succession wave: An estimated 70% of Latin American SMEs are family-owned, and a significant share of founders are approaching retirement age with no clear successor. Unlike in Europe or the US, the professional M&A infrastructure to facilitate these transitions remains underdeveloped, creating wide-open deal flow for searchers.
  • Lower entry multiples: Acquisition prices for profitable SMEs commonly range from 3x to 5x EBITDA, significantly below the 5x to 8x multiples seen in the United States and Northern Europe. This discount reflects both lower competition and higher perceived country risk, but it translates into superior equity returns when deals are structured well.
  • Young, growing populations: Unlike the aging demographics of Europe and East Asia, Latin America’s relatively youthful workforce provides a natural tailwind for consumer-facing and services businesses.
  • Digital transformation opportunities: Many Latin American SMEs operate with limited technology adoption, creating significant value-creation levers through operational improvements, CRM implementation, and e-commerce expansion.
  • Growing investor appetite: International search fund investors are increasingly allocating capital to Latin American deals. Our guide to finding investors covers strategies for building these relationships.

Key markets across the continent

Latin America is not a monolith. Each major market presents distinct characteristics, regulations, and cultural dynamics that searchers must understand before launching.

Brazil

As the largest economy in the region, accounting for roughly a third of Latin America’s total GDP, Braziloffers the deepest pool of acquisition targets. The country is home to an estimated six million SMEs, many concentrated in São Paulo, Minas Gerais, and the southern states. Key sectors include manufacturing, agribusiness services, healthcare clinics, education, logistics, and professional services.

Brazil’s complexity, its labyrinthine tax system, labor regulations, and bureaucratic environment, acts as a natural moat: it deters foreign institutional buyers but rewards locally grounded searchers. The Sociedade Limitada (Ltda.) is the most common corporate form for SMEs. Brazil’s corporate tax burden, including IRPJ, CSLL, PIS, and COFINS, varies by regime (Simples Nacional, Lucro Presumido, or Lucro Real) and requires careful structuring.

Mexico

Mexicois Latin America’s second-largest economy, with deep integration into North American supply chains through the USMCA trade agreement. The country has over four million formal SMEs. Mexico City, Monterrey, and Guadalajara are the primary commercial hubs, each with distinct business cultures and industry concentrations.

The Sociedad Anónima Promotora de Inversión (SAPI) has become the preferred legal vehicle for acquisition-oriented companies, offering flexible governance and shareholder agreement provisions. Mexico’s proximity to the United States, combined with a large bilingual talent pool, makes it an attractive base for searchers who want to maintain ties to US-based investors while operating in Latin America.

Colombia, Chile & Peru

The Andean economies have become the most dynamic corridor for ETA activity in the region. Our dedicated guide to ETA in Colombia, Chile, and Peru explores these markets in depth.

Colombia has emerged as a regional leader in search fund activity, driven by a rapidly professionalizing economy, strong business school networks (Universidad de los Andes and CESA), and a government that encourages foreign investment. The Sociedad por Acciones Simplificada (S.A.S.) provides a modern, flexible corporate form well-suited to search fund structures. Multiples typically range from 3x to 4.5x EBITDA.

Chileis often cited as Latin America’s most business-friendly market, with strong rule of law, transparent regulations, and deep capital markets. The Sociedad por Acciones (SpA) offers flexibility comparable to the Colombian S.A.S. Chilean SMEs tend to have better-quality financial records, simplifying due diligence. However, the smaller population (roughly 19 million) limits total deal flow.

Peruis an earlier-stage market for ETA but presents compelling fundamentals: a growing middle class, increasing formalization, and a generation of owners who built enterprises during the commodity boom and now seek exits. The Sociedad Anónima Cerrada (S.A.C.) is the most common entity for closely held businesses.

Argentina

Argentina presents a paradox: one of the most educated workforces and entrepreneurial cultures in Latin America, combined with chronic macroeconomic instability, currency controls, and unpredictable regulatory changes. For searchers with high risk tolerance and deep local knowledge, Argentine SMEs can be acquired at extremely attractive multiples, sometimes as low as 2x to 3x EBITDA, precisely because institutional buyers have largely exited the market. Buenos Aires has a vibrant community of business school alumni (IAE, UTDT, UdeSA) who increasingly view ETA as a viable career path.

The family business succession wave

Latin America’s ETA opportunity is fundamentally driven by demographics. The generation that built the region’s SME market, founders who started businesses during the liberalization and privatization waves of the 1980s and 1990s, is now reaching retirement age. Unlike in Europe, where professional business brokers and M&A intermediaries handle many transitions, Latin America lacks the institutional infrastructure to facilitate orderly succession at scale.

The result is a widening gap between the number of businesses that need new ownership and the number of qualified buyers. In many cases, the founder’s children have pursued professional careers in banking, consulting, or technology and have no interest in running the family business. This dynamic creates both urgency and opportunity for search fund entrepreneurs who can position themselves as credible successors, someone who will preserve the company’s legacy, retain employees, and invest in growth.

The succession gap is particularly pronounced in secondary cities and regional economies, where fewer professional acquirers operate and where founders have even fewer options for a smooth transition. Searchers willing to relocate to cities like Medellín, Guadalajara, Curitiba, or Valparaíso can access deal flow that is essentially invisible to investors based in major capitals. These regional markets often feature lower real estate costs, strong community ties that aid in employee retention, and businesses with deep local moats.

Business school connections and ETA communities

The growth of ETA in Latin America is closely tied to the influence of leading business schools, both regional and international.

  • IESE Business School (Barcelona): IESE has been the single most important catalyst for Latin American ETA. Its International Search Fund Study tracks deals across the region, and its alumni network, particularly graduates from Colombia, Mexico, Brazil, and Peru, has seeded many of the region’s earliest search funds.
  • Stanford GSB: Stanford’s Search Fund Primer and faculty research have shaped the model globally. Several Stanford alumni have launched Latin American search funds, often raising capital from US-based investors.
  • Universidad de los Andes (Colombia): The MBA program has developed dedicated ETA coursework and hosts an annual search fund conference that draws participants from across the Andean region.
  • IPADE and EGADE (Mexico): Mexico’s leading business schools have begun integrating ETA into their curricula, with alumni pursuing both traditional and self-funded searches.
  • Insper and FGV (Brazil): Brazil’s top business schools are producing a new generation of aspiring acquirers, supported by a growing network of local search fund investors.
  • Regional communities: WhatsApp groups, annual conferences (such as the Latin American Search Fund Conference), and informal peer networks connect searchers across borders, enabling knowledge sharing and deal referrals.

Financing: local vs. international capital

Financing search fund acquisitions in Latin America requires managing a market that differs significantly from the mature capital markets of North America and Europe.

International search fund investors

The majority of Latin American search funds to date have raised capital from US- and Europe-based search fund investors. These investors bring capital along with operational expertise, board governance experience, and connections to a global network. The typical structure, raising $400K-$600K for the search phase, followed by a separate acquisition raise, applies in Latin America, though search budgets may be lower to reflect lower local costs.

Local investors and family offices

A growing number of Latin American family offices and high-net-worth individuals are investing in search funds. In Colombia, Mexico, and Chile, local investor groups have formed specifically to back first-time acquirers. These investors often bring invaluable local knowledge, regulatory expertise, and personal networks that can accelerate deal sourcing and post-acquisition value creation.

Bank debt and seller financing

Traditional bank acquisition financing is less readily available in most Latin American markets than in the US or Europe. Interest rates are generally higher, loan tenors shorter, and collateral requirements more stringent. However, development banks such as BNDES (Brazil), Nacional Financiera (Mexico), and CORFO (Chile) offer subsidized lending programs that can partially fill the gap.

Seller financing is culturally more accepted in Latin America than in many other regions, as business owners often prefer a structured payout over time rather than a single lump sum. Earn-out structures, where a portion of the purchase price is tied to post-acquisition performance, are also common and help bridge valuation gaps.

Currency considerations in financing

Searchers raising capital in US dollars but acquiring businesses that generate revenue in local currencies must carefully manage foreign exchange exposure. Many Latin American search funds structure their deals with a mix of USD-denominated equity and local-currency debt to create a natural hedge. Investors should understand that reported returns in USD will be affected by currency movements over the holding period.

Some searchers mitigate this risk by targeting businesses with natural dollar linkage, such as exporters, companies with USD-denominated contracts, or businesses in dollarized sectors like technology services. Others negotiate purchase price adjustments tied to exchange rate movements at closing, ensuring that currency shifts between signing and completion do not distort deal economics.

Legal frameworks by country

Each Latin American market has its own corporate law tradition, and searchers must engage local counsel to manage the specific requirements of their target jurisdiction.

  1. Brazil: Governed by the Civil Code (2002) and the Corporations Law (Lei das S.A., 6.404/1976). The Ltda. is the workhorse entity for SMEs. Foreign investment must be registered with the Central Bank. Labor law (CLT) is highly protective and imposes significant obligations on acquirers.
  2. Mexico: The General Law of Commercial Companies (Ley General de Sociedades Mercantiles) governs corporate entities. The SAPI structure is preferred for acquisition vehicles. Mexico has a well-developed arbitration framework and is a signatory to the New York Convention.
  3. Colombia: The S.A.S. (introduced in 2008) has become the dominant corporate form, offering maximum flexibility in governance, capital structure, and shareholder agreements. Foreign investment is freely permitted in most sectors.
  4. Chile: The SpA (2007) is the preferred vehicle. Chile’s legal system is widely regarded as the most transparent and predictable in the region, with strong enforcement of contracts and investor protections.
  5. Peru: The S.A.C. is the standard closely held entity. Peru’s legal framework is generally business-friendly, though bureaucratic processes can be slow. Foreign investors have the same rights as domestic investors under the 1993 Constitution.
  6. Argentina: The Sociedad de Responsabilidad Limitada (S.R.L.) and Sociedad Anónima (S.A.) are the primary corporate forms. Capital controls (cepo cambiario) and restrictions on dividend repatriation are critical considerations for foreign investors.

Cultural considerations for searchers

Latin America’s business culture places enormous weight on personal relationships, trust, and social capital. Searchers who approach the region with a purely transactional mindset will struggle to build the rapport necessary to close deals.

  • Confianza (trust): Business owners will only sell to someone they trust personally. Expect multiple in-person meetings, meals, and social interactions before any formal discussions begin. The relationship often matters more than the financial terms.
  • Family dynamics: In family-owned businesses, the decision to sell involves not just the founder but often a spouse, children, and extended family members. Understanding and respecting these dynamics is essential.
  • Formality and hierarchy: Despite the warmth of social interactions, Latin American business culture can be hierarchical. Titles matter, and protocol should be observed in initial interactions. Addressing a business owner as “Don Carlos” or “Doña María” signals respect.
  • Language proficiency: Spanish fluency is non-negotiable for searching in Spanish-speaking markets. Portuguese fluency is equally essential in Brazil. Negotiations, relationship-building, and post-acquisition management all happen in the local language.
  • Legacy preservation: Founders care deeply about what happens to their employees, their brand, and their reputation in the local community. Demonstrating a genuine commitment to preserving the company’s identity is often the deciding factor.
  • Pace of business: Deal timelines in Latin America tend to be longer than in Anglo-Saxon markets. Relationships develop gradually, and rushing the process can be counterproductive. Budget for 18-30 months from search launch to deal close.

Emerging success stories

While Latin American ETA is still a young phenomenon compared to the US market, a growing number of success stories are demonstrating the model’s viability in the region.

  • Colombian search funds: Several IESE and Universidad de los Andes alumni have completed acquisitions in sectors ranging from industrial services to healthcare staffing, generating strong returns and creating a visible proof of concept for the Colombian market.
  • Brazilian roll-ups: Searchers in Brazil have used the country’s fragmented markets to execute buy-and-build strategies in sectors like dental clinics, veterinary services, and accounting firms, consolidating local operators into regional platforms.
  • Chilean operational turnarounds: Chile’s transparent business environment has enabled searchers to acquire underperforming SMEs and drive value through operational improvements, ERP implementation, and commercial expansion.
  • Cross-border platforms: Some of the most ambitious Latin American search fund entrepreneurs have acquired businesses in one market and expanded across borders, using shared language and cultural affinity to build pan-regional platforms.

Challenges and risk factors

Latin America’s attractive fundamentals come with meaningful risks that searchers and investors must carefully evaluate.

Currency risk

Latin American currencies can be highly volatile. The Brazilian real, Colombian peso, Mexican peso, and Argentine peso have all experienced significant devaluations over the past decade. For searchers who raise capital in USD and generate returns in local currency, adverse movements can erode returns even when the underlying business performs well. Hedging instruments exist but are expensive in most Latin American markets.

Political and regulatory instability

Political risk varies dramatically across the region. Chile and Colombia have generally maintained stable, business-friendly policy environments, though both have experienced political shifts in recent years. Brazil’s regulatory environment is complex and can change with elections. Argentina’s history of capital controls, price freezes, and abrupt policy reversals makes it the highest-risk major market. Mexico’s recent energy and judicial reforms have introduced new uncertainties for foreign investors.

The informal economy

A significant portion of economic activity in Latin America occurs in the informal sector. Even formally incorporated SMEs may have a mix of documented and undocumented revenue, unreported cash transactions, and informal employment arrangements. This creates challenges for due diligence, valuation, and post-acquisition compliance. Searchers must budget extra time for forensic financial analysis and should be prepared to walk away from deals where the true economics cannot be verified.

Infrastructure and talent

Transportation infrastructure, internet connectivity, and supply chain reliability vary widely across and within Latin American countries. Businesses operating outside major metropolitan areas may face logistical challenges that constrain growth. Meanwhile, competition for top managerial talent in certain markets can be intense. Post-acquisition, searchers may need to invest significantly in management development and compensation structures to retain the talent necessary to execute their value-creation plans.

Practical advice for Latin American searchers

  1. Choose your market carefully: Each Latin American country has a distinct risk-reward profile. First-time searchers with lower risk tolerance may prefer Chile or Colombia, while experienced operators with local knowledge may find Argentina or Brazil more rewarding.
  2. Build local networks before launching: Spend time in your target market before raising capital. Attend industry events, connect with local business school alumni, and develop relationships with intermediaries who can refer deal flow.
  3. Engage local legal and tax counsel early: The regulatory complexity of Latin American markets demands specialized local expertise. Do not rely solely on international law firms, engage practitioners who work with SMEs daily.
  4. Plan for longer timelines: Deal processes in Latin America typically take longer than in the US or Europe. Budget for a 20-30 month search period and ensure your search fund capitalization reflects this reality.
  5. Diversify your investor base: Combine international search fund investors (for capital and global best practices) with local investors (for on-the-ground knowledge and networks). This blended approach maximizes both financial and strategic support.
  6. Prioritize compliance and formalization: One of the most impactful post-acquisition initiatives is often bringing the business into full tax and labor compliance. While this may increase short-term costs, it de-risks the business and positions the company for future growth or exit.
  7. Manage currency exposure: Structure your deal with currency risk in mind. Consider local-currency debt, revenue diversification, and natural hedging strategies to mitigate foreign exchange risk.

Comparing Latin America to other ETA markets

Compared to European ETA markets, Latin America offers lower entry multiples and less competition but higher country risk and less developed financing infrastructure. Compared to the United States, the region provides a wider open field for first-time acquirers, the US search fund market has become increasingly competitive, with hundreds of active searchers targeting a finite pool of quality businesses. Latin America’s searcher-to-target ratio remains highly favorable, though this advantage will narrow as the ecosystem matures.

The cultural and linguistic barriers that limit foreign competition in Latin America also create a moat for searchers who invest in building deep local expertise. A Colombian-born, IESE-educated searcher operating in Bogotá has structural advantages that no foreign fund can easily replicate, language fluency, cultural intuition, local networks, and the ability to build trust with founders who are selling their life’s work.

The road ahead

Latin America’s ETA ecosystem is at an inflection point. The number of active searchers, completed deals, and dedicated investors has grown dramatically over the past five years, and the trend is accelerating. As more success stories emerge and the model becomes better understood by business owners, the flywheel effect will strengthen, more searchers attract more investors, which funds more deals, which produces more success stories, which inspires more searchers.

The continent’s structural advantages, a massive succession wave, low competition, attractive valuations, and untapped operational improvement potential, are not going away. For searchers willing to embrace the complexity, build deep local relationships, and take a long-term view, Latin America offers the kind of asymmetric opportunity that defined ETA’s early days in the United States and is now unfolding in Europe and beyond.

Whether you are a Latin American professional returning home after an MBA, a US- or Europe-based searcher looking to differentiate through geography, or a local entrepreneur seeking a proven path to business ownership, the Latin American ETA market deserves serious consideration. The opportunity window is open, the ecosystem is maturing, and the next generation of search fund success stories is being written right now.

Frequently asked questions

How many search funds have been launched in Latin America, and what are their returns?

According to IESE Business School’s 2024 International Search Fund Study, Latin America has seen over 80 search funds launched since 2010, with the majority concentrated in Colombia, Mexico, Brazil, and Chile. The study reports that Latin American search funds have generated aggregate returns comparable to or above their US and European counterparts, with median IRRs in the 25-35% range for completed deals. This performance reflects the combination of lower entry multiples (3x to 5x EBITDA versus 5x to 8x in the US), significant operational improvement opportunities, and growing exit options as the mid-market M&A ecosystem matures. Colombia has produced the largest number of completed deals, driven by the IESE and Universidad de los Andes alumni networks and a growing base of local and international investors.

What are the biggest risks of acquiring a business in Latin America compared to the US or Europe?

According to the World Bank’s Doing Business indicators and the Inter-American Development Bank (IDB), the primary risks for Latin American acquisitions include: (1) currency volatility, with major Latin American currencies experiencing 10-30% annual fluctuations against the USD over the past decade; (2) informal economy practices, where even formally incorporated businesses may have unreported cash transactions or informal employment arrangements; (3) political and regulatory instability, which varies by country but can include capital controls (Argentina), tax reform (Colombia, Brazil), and judicial uncertainty (Mexico); (4) weaker contract enforcement, with court proceedings averaging 2-4 years in most markets; and (5) infrastructure gaps in logistics, power, and connectivity outside major cities. Thorough due diligence, local legal counsel, and currency hedging strategies are essential mitigants.

Do I need to speak Spanish or Portuguese to run a search fund in Latin America?

Full professional fluency in Spanish (for Spanish-speaking markets) or Portuguese (for Brazil) is effectively non-negotiable. According to IESE’s research on Latin American search funds, every successful searcher in the region has had native or near-native proficiency in the local language. Business negotiations, relationship-building with founders, employee management, and customer interactions all occur in the local language. The cultural dimension of ETA in Latin America, where personal trust (confianza) is the foundation of every deal, makes language proficiency inseparable from commercial effectiveness. Some searchers of Latin American heritage who grew up abroad have successfully used their cultural fluency even when their business-language skills required development, but they invested heavily in immersion before launching their search.

Sources

  • IESE Business School, International Search Fund Study: Latin America (2024)
  • Inter-American Development Bank (IDB), SMEs in Latin America and the Caribbean (2023)
  • Stanford Graduate School of Business, Search Fund Primer (2023)

Frequently Asked Questions

Which Latin American country is best for ETA?
Mexico and Brazil have the largest SME markets and most developed M&A ecosystems. Chile offers the most business-friendly regulatory environment. Colombia is growing rapidly with strong IESE and local MBA alumni networks. Most searchers focus on one country due to the diversity of legal and tax systems across the continent.
What are typical acquisition multiples in Latin America?
SME acquisitions in Latin America typically trade at 3-6x EBITDA, compared to 4-7x in the US. Chilean and Brazilian companies command slightly higher multiples. Smaller businesses in Colombia, Peru, and Mexico may trade at 2.5-4x. Currency risk and political stability factor into pricing, so returns should be modeled in both local currency and USD.

Sources & References

  1. IDB - SME Market in Latin America and the Caribbean (2024)
  2. LAVCA - Latin America Private Equity Report (2024)
  3. IESE Business School - International Search Fund Study (2024)
  4. Stanford GSB - 2024 Search Fund Study: Selected Observations (2024)

Disclaimer

This article is educational content about search funds and Entrepreneurship Through Acquisition (ETA). It does not constitute financial, legal, tax, or investment advice. Always consult qualified professional advisors before making investment or acquisition decisions.

SF

SearchFundMarket Editorial Team

Our editorial team combines academic research from Stanford GSB, INSEAD, IESE, and HEC with practitioner insights to produce the most thorough ETA knowledge base in Europe.

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